curating the brand in its most visible global stores

Partnering with the New Balance Global Marketing Team (as North Town Tigers), we created premium customer experiences and rich storytelling in the brand's flagship stores in Boston, New York, London and Tokyo.

bringing the joy back to coffee

Tag Coffee Co. roasts incredible, authentic coffee—and does it with a purpose. We helped clarify this Texas boutique brand and brought it to life with new packaging, photography and breakthrough marketing. 

Making peak performance part of daily life

We teamed up with fitness brand Aion to help launch their weighted vests and create a brand that blends an aspirational lifestyle with a technology story.